Splash! Chirale's new multistreaming platform launched with Arduino Day 2021

On the occasion of the great online event Arduino Day 2021, scheduled for the annual celebration of the famous board that forever changed the field of interactive electronic system design, Chirale launched Splash, the new platform for live multichannel streaming.

For the first time, the live event — hosted from the wide spaces of FabLab Ostiense with the remote participation of numerous international guests — was broadcast simultaneously on the Chirale and FabLab Roma websites, on the Spazio Chirale and Fablab Roma Network Facebook pages, on our YouTube channel and on the Twitch platform.

When dealing with products and services with cross-cutting characteristics — which can target very different market segments — it becomes important to have the ability to reach audiences on the channels most used by each segment.

The traditional model of communicating and promoting online events — based on multichannel advertising, contact acquisition, event registration and broadcasting on a single institutional channel — is no longer sufficient to guarantee returns in terms of audience and engagement.

Simultaneous broadcasting on all the social platforms where our company profiles are present allowed us to broaden our audience, reaching a vast and heterogeneous public, also capturing the attention of many users potentially interested in the event but who had missed the communication campaign or had simply forgotten to mark the date in their diary.

It is by now increasingly evident that each social network is associated with specific audience segments and often different demographic groups.

Periodic browsing of the timeline on one’s preferred social network is one of the habits that most characterises modern people. Social networks have become the main daily source of information for most people, and few resist the lure of notifications coming from smartphones.

Starting a live broadcast on a given social network has a high probability of capturing the immediate attention of those who are potentially interested in the topics covered.

Arduino Day 2021 was the test event, on which we were able to verify the effectiveness of the implemented technological solution and the validity of the new communication model.

The platform is entirely based on market-leading technologies and products and has been integrated with the multimedia recording studio installed at FabLab Ostiense, which already supports the production of content for our e-learning platform, chirale.online.

The ultra-broadband fibre-optic communication channels of the Ostiense Campus allow the bitstream signal output with video resolution up to 4K and audio at 2,500 Kb/s, up to the restreaming platform built with state-of-the-art technologies.

The restreaming server combines the high-resolution source coming from our studios with the compressed, lower-resolution signals coming from the webcams of remote guests, translating them into the different streams towards broadcasting platforms, optimised to take advantage of the adaptive streaming technologies used by all the most important social networks.

After the live marathon of Arduino Day 2021, the final touches were made to the directing system and the platform was officially released.

The Splash system is made available to our clients as part of our digital communication consultancy offering, and it can be used on a pay-per-use basis, like any other facility present in the FabLab Ostiense hub, or used as a development platform for the creation of analogous, custom, proprietary and exclusive solutions for individual clients.

The name Splash was chosen because the platform will support the regular Friday Splash event from now on, broadcast live from FabLab Ostiense every Friday afternoon.

Splash is the onomatopoeic term used in English to indicate a dive, but it is also the sound made by a stone thrown into a pond.

Every Friday, in fact, our most social co-founders, Leonardo Zaccone and Stefano Varano, will dive into the coolest technologies of the moment, inviting exceptional guests and the most important international experts on the topics that will be covered.

It will be an exciting dive, but also a stone thrown into the pond which, as the resulting waves spread out, will contribute to spreading the culture of innovation to an ever-wider audience.