EVENTO
Meta Meeting AIDC 10.1: an event in the real world and in the Metaverse
The largest event ever staged in Italy simultaneously in the real world and in the Metaverse, with more than 1,200 remote participants and 120 guests in the room.
Project summary
The Italian Association of Chartered Accountants (AIDC) chose new skills and the Metaverse as the theme of its tenth annual meeting. For the occasion it commissioned Chirale to deliver the entire event, with the goal of running a simultaneous “digital twin” in the Metaverse.
The meeting was held on 23 November 2022 at Superstudio Events, in Milan’s Tortona district, with around 120 selected guests, and streamed in audio and video to some 800 viewers connected through the private channel provided by our multimedia platform.
Alongside the physical event and the stream, a parallel event took place in a Metaverse-style virtual environment on the Spatial.io platform. Eight prominent speakers took turns on the physical stage, followed by a round table; in the Metaverse, the speakers and round-table participants were embodied by as many avatars, and accredited attendees could choose between following the conventional stream or taking part with an avatar of their own.
More than 450 people chose the second option, making this the largest event of its kind ever staged in Italy. For the first time, sponsors took part in the AIDC meeting exclusively through the Metaverse: each was given a private room, furnished for the occasion, in which to meet guests and present its commercial offering.
- Design of the physical event
- Design of the Metaverse event
- Production and direction of the physical event
- Audio-video streaming on a dedicated platform
- Production and direction of the Metaverse event
- Coordinated visual identity
- Dedicated event website
- Accreditation and booking system, built and operated
Deliverables
The entire event was designed, produced and managed by Chirale.
The client was supported in choosing the venue and in defining the requirements and specifications for the purchase of venue services.
Chirale handled communication, marketing, the direction of the audio-video shoot and the corresponding direction inside the Metaverse environment. The Spatial.io platform was configured to handle a flow of concurrent attendees that set a genuine record.
Results
The event was particularly well received by the client, guests and speakers, and gained media coverage beyond expectations.
The press conference launching the event was itself held in the Metaverse.